Design Thinking

Design Thinking

Design thinking is a design-led approach to human-centered innovation & problem solving. It is a powerful process of problem solving that focuses on empathizing with real users/customers to understand their unmet needs. From that insight, emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation. This course is designed for leaders across industries that contribute in creating new products, services, processes or simply are the catalyst in bringing innovative change. This course will create the right spark within participant’s mind to boost confidence in tackling complex challenges.

Course Content:

• What is Design Thinking
• Why Design Thinking is MUST for Innovation
• Five Principles of Design Thinking
• Who is Using It - Google, IBM, GE - Case Study
• Frame - Clearly establish the business context or problem
• Empathy - Observe, Engage, Watch and Listen
• Create Proto Persona
• How to Draw Customer Journey Map
• DEFINE - Synthesize findings to define meaningful challenge
• Crafting Problem Statement
• IDEATE - Ideating and Voting
• Prototype - Storyboard and Wire frames
• Wrap up and Summary